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They Built Something Meaningful — But It Wasn’t Growing.
They Built Something Meaningful, but it stopped growing.
An independent natural foods retailer had deep community trust
and a loyal customer base.
But post-COVID buying behaviors had shifted.
Customers were more cautious. More selective.
Still values-driven — but making different choices.
Revenue plateaued. Messaging drifted.
The mission was intact. The strategy wasn’t.
We re-centered the work around evolving customer needs — honoring legacy shoppers while attracting a new generation — and rebuilt marketing around relevance instead of reaction.
Case Study #1
They Were Doing Everything
— And Nothing Felt Cohesive.
A youth-serving nonprofit was deeply committed to its mission — supporting students, families, and community partners.
But over time, programs expanded faster than messaging. Opportunities multiplied. Resources stretched thin. The work was meaningful. But the story was unclear.
We clarified core pillars, rebuilt messaging architecture, and aligned strategy with real capacity — so leadership could move from reaction to direction.
They Built Something Meaningful — But It Wasn’t Growing.
Their Work Was Powerful — But It Was Invisible.
A chef-led nonprofit was doing extraordinary work — feeding families, mobilizing volunteers, building community impact.
But engagement was inconsistent.
Messaging was scattered.
The right donors weren’t finding them.
We rebuilt their brand foundation, clarified their audience, and designed a cohesive marketing and communications program that turned visibility into sustained fundraising momentum.
Case Study #3
Where the Wild Folke are From
Built at Scale. Applied with Intention.
For 15 years, I worked inside one of the nation’s largest natural retail corporations — leading initiatives across flagship stores in New York and Boston, supporting global growth projects, and helping emerging brands inside the business find their footing.
I learned what makes growth sustainable.
What breaks under pressure.
And how strategy must evolve when customer behavior shifts.
Today, I bring that discipline to founders and nonprofit leaders who want to grow — without losing the heart of what they built.
